In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark "Made from the best stuff on Earth" line in ads that spoofed earlier beer and sports drinks promotions the ads received low marks from advertising industry observers. Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple Lady") answering letters from Snapple fans. Snapple's brand slogan is "Made from the Best Stuff on Earth". Īs of 2016, there are many different types of Snapple: tea (multiple flavors, such as lemon, raspberry, and peach, all of which come in original and diet), juice drinks, lemonade, and bottled water. Snapple would not manufacture their first tea, lemon tea, until 1987. Thus the Snapple Beverage Corporation was born, beginning in the early 1980s. The original name of that particular apple juice product, Snapple, a portmanteau derived from the words snappy and apple, became the new name for their beverage company. One of the batches of apple juice fermented in the bottle, causing the bottle caps to fly off. Golden, Greenberg and Marsh had created a carbonated apple juice. In a 1989 interview with Crain's New York Business, Marsh admitted that when they launched the small business he knew "as much about juice as about making an atom bomb." Īn early apple juice product led to the company's name, Snapple. Unsure if the business would succeed, Greenberg continued to run his health food store in Manhattan's East Village, while Leonard Marsh and his brother-in-law, Hyman Golden, operated a window washing business. Their company, which was originally known as Unadulterated Food Products, was first conceived as a part-time venture to supply fruit juices to health food stores. Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972 in Valley Stream, Long Island, New York. The brand achieved some fame due to various pop-culture references including television shows. The original producer of Snapple, a company that was known as Unadulterated Food Products, was founded in 1972. Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper, based in Plano, Texas, United States.
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